Creating a new WordPress blog these days isn’t a big deal. All it needs a domain name and web hosting to get live. But, make it rank better in search results is really a big deal. And for that you must optimize your new WordPress blog according to search engines. In this article, I’m going to share 7 very essential tips to optimize your new WordPress blog for search engines to rank higher.
Generally, you would know that optimizing a website according to search engines is called Search Engine Optimization, commonly known as SEO.
There’re hundreds of SEO tips available on the web that help new bloggers rank higher in search results. But, if you’ve just created your very new WordPress blog and don’t know what to do next, this article is for you. Here I’m going to cover 7 most essential tips to optimize your newly started WordPress blog for search engines.
Tips to Optimize Your Newly Started WordPress Blog
Creating a blog and start writing articles isn’t enough. You need to take some beginning steps in order to optimize your new WordPress blog for search engines. Following are the things you need to do with your very new WordPress blog.
1. Submit a Sitemap on Google Search Console
The very first step after starting a new website or blog is submitting a sitemap on Google Search Console. The sitemap helps Google to crawl all your blog URLs easily and quickly.
For WordPress blog, you can use a plugin for XML Sitemaps to view and manage your sitemap URL before submitting it to Google Search Console. There’re many plugins available on WordPress plugins repository. Most SEO plugins like Yoast SEO and All in One SEO also comes with sitemap feature.
Once you’ve your sitemap URL ready, you can go to Google Search Console and submit the sitemap URL. If you haven’t added your web property yet in Search Console, add it first and then inside your web property click on Sitemaps, then enter your sitemap URL and hit the Submit button. It’s done.
2. Change Default Permalink Structure
By default WordPress uses plain permalinks structure such as https://www.outweb.org/?p=123 which is not optimized for search engines at all. In order to optimize your WordPress blog for search engines, you should ensure that the permalinks also contain the important keywords.
You can change your default permalink structure and customize the new one. There’re few examples already available for you to choose such as following:
I personally prefer Post name permalink structure for my blog posts because I think this is the best way to keep almost all the keywords in the post URL.
3. Use HTTPS Instead of HTTP
Google wants every site to run on HTTPS connection as it started showing a “Not Secure” warning in Chrome browser from its 68th update for the sites that use HTTP connection.
When you start your new WordPress blog, don’t forget to install SSL certificate on your hosting server. And use HTTPS instead of HTTP for your blog URL while setting up your new blog.
4. Install an SEO WordPress Plugin
There’re many benefits of creating a blog with WordPress including the thousands of WordPress plugins for different purposes. In order to take care of your WordPress blog’s SEO, there’re many SEO WordPress plugins also available in the WordPress Plugins Repository.
Two of the best WordPress SEO plugins are All in One SEO plugin and SEO by Yoast. You should install an SEO plugin on your WordPress blog before start writing articles.
5. Use a Caching Plugin to Speedup Site Loading
There are many free caching plugins available on the WordPress plugins repository. In order to speed up your website loading, you must have a cache plugin installed on your WordPress blog.
Once you’re logged in to your WordPress admin, just look for a cache plugin. Two of the best and free cache plugins are W3 Total Cache and WP Super Cache. I personally recommend WP Rocket, which is a premium plugin.
6. Use Responsive WordPress Theme
These days the number of mobile Internet users are more than the desktop users. So, it’s very important for every webmaster to keep their website responsive for all devices.
Not only this, but Google is taking the responsiveness of websites as a ranking factor. If your website isn’t mobile friendly, it may lose a great number of visitors despite of having good content. So, it’s MUST!
7. Optimize Images to Boost Page Loading
Images are the main media in any website that increases the size of a webpage. So, in order to boost your page loading speed, you should optimize images in your every blog post.
There’re many WordPress plugins available on the plugins repository for optimizing images automatically but I would suggest you to do this manually using any image optimizer or compressor. Whether you can download an image editor or try some online alternatives to reduce the size of images before uploading them on your WordPress blog.
Good Luck For Your New WordPress Blog
With all these optimization tips I wish you good luck for your new WordPress blog for its success. After optimizing your newly started WordPress blog with these tips, you’re completely ready to start your first blog post.
Whether it’s about installing an SEO plugin or using a responsive WordPress theme, all of the above mentioned tips will be going to help you for better rankings in search engines.
If you have anything else or questions regarding WordPress optimization, feel free to ask via comments. Have a good day.